In this book, I look at actual examples of how companies price ... illustrating approaches and strategies that you can use, too. Most companies price based on one of the following methods:1.Based on cost: that is, they determine their costs (as best they know how, and that itself can be a profit robbing issue) and then set their price as a multiplier of that cost. The problem with this approach is that if your costs are too high, you can price yo...
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